As CommUlinks closely follows the activities of nonprofits on Twitter, especially Colorado nonprofits, we have discovered many who may need to consider whether or not they are Twitter Bots. What is a Twitter Bot? How do I know if I am a Twitter Bot?:
If you have your Twitter account blocked so that only followers can read your tweets – YOU …might be a Twitter Bot.
If you tweet the same things over and over and over again – YOU…might be a Twitter Bot.
If you tweet only from a Facebook link, Constant Contact, or an automatic tweeting app – YOU…might be a Twitter Bot.
If there is plenty of evidence that you’ve never read a single tweet by another person (by retweeting or commenting on others’ tweets) – YOU…might be a Twitter Bot.
If you are following no more than 0-1 other tweeters but have many followers – YOU…might be a Twitter Bot.
If you have no information about your organization in your profile – YOU…might be a Twitter Bot.
If you have never thanked anyone for retweeting your tweets – YOU…might be a Twitter Bot.
If the last time you tweeted was a while ago, and your only tweets were about a big donation drive like Colorado Gives Day or Pepsi-Refresh voting – YOU might be a Twitter Bot.
If all you ever tweet is “famous quotes” – YOU might be a Twitter Bot.
If you have discovered that you might be a Twitter Bot, you might be saying, “Isn’t tweeting something better than nothing?” To be honest, I would have to say the answer is no. The reason is because there are really Twitter Bots out there that look just like you when you do these things and you may be giving the audience too much credit for knowing the difference between your nonprofit organization and a Twitter Bot whose purpose on Twitter is unknown.
In short, it is a turn-off to look like a Bot. By not looking to see who is retweeting your tweets (go to @mentions or retweets, your tweets retweeted on your Twitter page), you have truly given a very bad impression about your organization, rather than what you thought you were doing (which was hopefully to educate people and garner support for your organization). On Twitter, you can’t just put out information. You have to listen and give back to your audience.
If you want to learn how to un-Bot your Twitter account, read our report:
Follow us on Twitter @CommUlinks and @ConnectColorado