If your Colorado nonprofit is not on Twitter, or if your organization has a Twitter account but is only putting out information and not engaging with followers, what you are missing is a wealth of opportunity.
What kind of opportunity? Well, here a just a few examples of hundreds and maybe thousands I have personally witnessed:
- Grant and donation opportunities you would never have known about. Companies are on Twitter, often promoting special programs that can generate income for your organization. Even small companies do this. I have seen an organization instantly receive a $100 donation just for responding to a tweet. I have seen large companies offer grant competitions. I have seen individuals looking to donate equipment to nonprofits. I have also seen nonprofits tweet pleas for things they need and get responses from strangers.
- Networking that also generates income. Groups like Twestival Denver, DenverGives, Denver Tweetup and others are organizing people for fun get-togethers that benefit charities. Of course, Colorado Gives Day was a tremendous Twitter event that raised awareness for nonprofits in Colorado and a lot of money for those who tweeted.
- Promotional opportunities that tie to awareness days and weeks. If there is an awareness week tied to your mission, you can use that opportunity to educate people about your local organization and mission.
- Connections to people who are interested in your mission. There are many people on Twitter who are looking for opportunities to do something good and are promoting their favorite charities, connecting with new ones and getting actively involved. People are also interested in fun events.
- Free publicity. You can write your own stories and reach thousands of people for free. Your story might even be seen by one of the local newspapers or TV stations on Twitter. CommUlinks also produces an internet newspaper called Charitable Colorado to promote Colorado charities.
- Advocates waiting for your call to action. I’ve seen many organizations tweet action items and receive new responses from people they did not know to sign petitions, attend a day at the capitol, etc.
- Big, new ideas that support you. One example is JVA Janine Vanderburg’s idea: See her big idea. You can also generate your own new ideas!
But for all of this to happen, you need to get on Twitter. There is a lot of information on this blog about Twitter, along with Commulinks’ report on Colorado nonprofits using Twitter with tips. If you are already on Twitter, you need to read tweets by others in addition to sending out your tweets so you can see these opportunities.
You can also get involved in the Charitable Colorado online newspaper. Visit our other blog post about how to get into that paper: How to Get Your Nonprofit in the Charitable Colorado Paper.
Once you are on Twitter, be use to use the “Find People” option and search for CommUlinks and our big account ConnectColorado and follow us! We promote Colorado nonprofits to thousands of people per day on these accounts.
Where else are you going to find a potential audience of thousands of people and companies you never knew before? We hope to see you there!