If your last tweet or Facebook post was a message asking people to donate to your organization on Colorado Gives Day, then you have taken care of the “get” part of this message and it is time to turn to the “give.”
Twitter and Facebook are all about social interactions. Your messages to your followers should not be all about what you need from them. In fact, giving your attention to your followers is the way to the “get.”
What do your followers want?
- They want to know that they have had a direct impact. To address this, tell them how your Colorado Gives Day dollars will be used. Tell them stories about how your constituents or your cause has been impacted by their involvement. Tell them what cash “buys” for the people you serve.
- They want to feel that all efforts to support you, monetary or not, are valued. Tell your followers about all the ways people have helped your organization recently. Did people help you get more followers? Have they retweeted your tweets? Did someone help you to make a valuable connection?
- They want you to engage with them. Twitter and Facebook are all about two-way relationships. Take time to read others’ status updates and tweets. Make comments on their updates or share them. Retweet things that your followers on Twitter are talking about if they remotely apply to your mission. Show them that you are not just there to “get.”
- They want to be educated. Create a YouTube video to share with your followers. You don’t necessarily need a video camera to create one. Tell your story.
Facebook is a place where you can engage daily with your “friends.” Twitter is a place where you make new friends. With millions of people using these tools, your organization can gain a great deal by making a concerted effort to engage with people this way.
CommUlinks of Colorado wants to see Colorado Nonprofits build a much stronger presence in the world of social media. In 2011, we plan to do even more. Please take a moment to take our survey about your use of Twitter.
We will use the information we gather to write articles that can help the nonprofit sector use these tools more effectively.
Don’t forget to read our report on Colorado Nonprofits’ use of Twitter: