Could you operate your organization without answering the phones? What if potential supporters were calling to donate, volunteer or inquire about your most important annual fundraising event and their calls went to voice mail, where nobody picked up the messages?
Well it is happening, dear Colorado nonprofit friends.
CommUlinks of Colorado has been operating a Twitter account called @ConnectColorado for some time. The purpose of that Twitter page is to promote community, volunteering and donating to nonprofits. We have nearly 5,500 Colorado followers. We have been tweeting and retweeting nonprofit messages and sometimes even sending you direct messages.
The problem is, many of you have not even noticed. And if you are not noticing our efforts at all, then you most likely do not know that others are retweeting you and sending you shoutouts as well. We even mentioned some of you in a report about the improving your effectiveness on Twitter. Every day, we try to think of new ways to create an opportunity for you to tweet with us.
Twitter is a remarkable tool when you use it well. We are currently collecting information through a survey about the results nonprofits are having by using it and will write more about it in the future, but we have also seen it first-hand. Every day, there are other tweets happening that give you opportunities to talk about your mission and gain supporters.
We want to help make sure that Colorado nonprofits are a force on Twitter. Please read our report on what you can do to improve your effectiveness on Twitter and follow us back at @ConnectColorado and our official company site, @CommUlinks where we tweet about a broad variety of nonprofit issues.