As you know, Colorado Gives Day was a monumental success! Enormous thanks goes out to Giving First for making the event possible.
Colorado Gives Day was the perfect type of event to promote on social media. It was something that everyone in Colorado could be interested in supporting. If your organization was not using Twitter, you really missed something special. People were tweeting right up until midnight about it. When I was talking to someone at a nonprofit this morning, he told me that his organization’s presence on Twitter yielded a large number of new supporters who donated to the organization and who retweeted their Colorado Gives Day events and pleas for donations.
For those of you who did use Twitter for your promotions, here are some follow-up items that will help you to continue to build your base of support in preparation for next year’s Colorado Gives Day, and every day.
Go back through your @mentions and “your tweets retweeted” on your Twitter page and make sure you are following every person who retweeted your tweets.
Create a Twitter list such as “our supporters” and add everyone to that list who supported you.
Thank everyone who retweeted you by sending them an @mention.
Several organizations have even been sending out emails to people who supported them on Twitter. They have obviously gone the extra mile to follow links from people’s twitter pages to get email addresses. This is a very good idea! Kudos to those of you who thought of this.
Some organizations are still not realizing that scores of people are supporting them on Twitter. Some are still not following back those who support them or thanking people. That is very unfortunate because you are missing great opportunities. Some of you were still tweeting through Facebook and not paying attention to your Twitter account. That is also unfortunate because people were there retweeting you and you had no idea.
CommUlinks is conducting a survey about your results in using Twitter. Some of you took the survey before Colorado Gives Day. We invite you to take the survey and add information about how Twitter helped you:
In the coming months, CommUlinks of Colorado will be doing a lot more to help you to improve your presence on Twitter. Stay tuned! Make sure you are following both @ConnectColorado and @CommUlinks on Twitter, and that you are reading our tweets.
Congratulations to all of you. We have read about some of you receiving hundreds of thousands of dollars in donations due to Colorado Gives Day! What a memorable day it was.